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Have you considered using social media as a tool for training in the workplace? We all know that workplace training can have a positive impact on growth and development of employees, but how do you effectively harness the power of social media to collectively engage your employees? The investment in employee training can translate into increased employee engagement, performance, and profits. However, many small businesses are not in the position to hire someone to come in and conduct day-long presentations. Therefore, social media –LinkedIn, Twitter, and YouTube can provided an alternative to traditional workforce training. Using social media does not have to be complicated or costly.

There are so many benefits to using social media for training! They include:

  • Having colleagues or senior managers of your company conducting training can lend more credibility than having an external trainer.
  • Social Media allows an employee more flexibility and fewer constraints related to time and location.
  • Training can be short and meet the changing needs of your company.
  • Information can be communicated quickly to the employee.
  • Follow up can be immediate; the employee watches a short video and implements the change immediately as learned.
  • Social media allows for immediate and meaningful interaction between employees.
  • Rating and communication tools occur in real time.
  • Most social media tools are low cost or free.

How can you use LinkedIn, Twitter, and YouTube for training?

Twitter
With the option to tweet publicly or privately, employers can share short bursts of information with employee networks or a wider audience. Sharing is a key aspect of working and learning with employees or learning community, and it is very easy to share not only web links but also other resources – pictures, documents, videos, music, etc. You can pack a lot into 140 characters! Some users of Twitter are more link-sharers than others, who prefer the communication and relationship building side of the tools. In fact, there are some accounts that only share links. Sharing a link to a resource is a useful way of extending the 140-character limit. In other words, the tweet or status message is just the teaser to the longer article. Twitter can also be used to problem solve, conduct live presentations, feedback and quizzes and much more.

LinkedIn

Many users began using LinkedIn as a way to network and find employment. Now, it has grown into an online destination that is no longer just a place for recruiters and job seekers. LinkedIn gives employees the ability to benefit from the experience and knowledge base of their peers and other top professionals. Business owners can create their company intranet on the LinkedIn platform, allowing them to manage the group for employees, where they can share internal event information and announcements, as well as building employee pride, managing employee issues and more.

YouTube

YouTube is free, fast, and user-friendly. Accessible on a desktop or a mobile device, businesses can create their training videos about the specific practices of their organization that will meet their employees training needs. Youtube videos can be created on a private YouTube channel or shared publically, depending on which better suits your learning needs.

As the emphasis on social media sites continues to grow, so will its impact on the workplace. So harness the power of social media for the good of your company and employees.

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