| client: |
agricultural board |
| audience: |
US-based potato growers |
| objective: |
update contact and farm information |
| delivery: |
online, paper/pencil and telephone |
| benefit: |
obtained critical farm-related info (size, crop details etc). |
Recognizing the need to actively engage the target audience, Orgwide developed a comprehensive set of layered procedures to achieve very high participantion. The participation and resulting detail data supported granular analysis significantly improving the agricultural board's ability to meet grower needs.
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